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It matters because you want relationships with your customers. And relationships
are built through experiences. And design factors prominently into experiences.
Accept this premise, and you accept the idea that good design has value. It's not
about making something look pretty. It's about creating an experience that gets
you recognized, remembered, accepted, trusted.
This is what we do. Create experiences through design – starting with corporate
identity, then extending to print, and the internet. We call it integrated design.
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